Women in offices wear modern clothes and hairstyles and hold tablets or smartphones, as opposed to the aforementioned “work” suits and briefcases.Īnd, as the Times pointed out, there’s clearly a need for it, as Getty’s three most-searched terms are “women,” “business” and “family.”Īt StyleCaster, we often laugh at the results we get while typing in certain terms when looking for stock imagery, so we think this will be a welcome change not just because women’s roles will be more varied, but because they’ll also appear more modern.įor example, we’d never run a obvious-looking piece of stock art of a woman who looks like she walked out of a 1980s office park when writing about work-not exactly on-brand for us-and most sites like ours probably feel the same. There are girls riding skateboards, women lifting weights and fathers doing domestic activities, like changing babies’ diapers (without looking horrified).
#Instock photo professional
The new photos shows professional women in varied professions-surgeons, painters, bakers, soldiers and hunters. Nature in Stock brings you exceptional nature and wildlife stock photos from award winning photographers from all over the world. Sandberg said in an interview, via the Times.Ī stereotypical stock photo that’s supposed to portray “women at home.” “When we see images of women and girls and men, they often fall into the stereotypes that we’re trying to overcome, and you can’t be what you can’t see,” Ms. According to the New York Times, Sandberg’s buzzy nonprofit organization, is partnering with Getty Images-one of the biggest providers of stock photography-to offer a series of photos that showcase women and families in more empowering ways. Think of the 401 (k) or similar plan as a box that holds mutual funds, and more recently, exchange-traded funds.
Well, it looks like things are about to change, thanks to Facebook exec and women’s advocate Sheryl Sandberg. So many stock images showcase women in two specific scenarios: At “work”-some ambiguous high-powered business job, where all females are slightly dated, carry a briefcase, wear a gray suits and glasses, and pore over spreadsheets-or at home, where she either cares for kids, happily cooks, or clutches a mug of tea while gazing out the window. While they’re often helpful because no publication shoots everything themselves (we used one earlier this week of a pile of colorful candy hearts to illustrate a story about 40 Valentine’s Day ideas), the ones that feature actual people in them are typically super-cliché-especially the photos of women. A newer stock photo after we typed in “women.”Įven if you don’t know it, you’re exposed to stock art almost every day-various photos from services that offer imagery for writers to illustrate a story, marketers to illustrate a brochure, or brands to advertise a product.
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